What Is The Meaning Of The Terms SEO and ASO?
Companies that own a website and an app need to optimise their websites as well as apps to improve their rankings. SEO techniques are used to optimise websites and improve their rankings. App Store Optimisation is used to optimise the apps to improve their rankings. Combining SEO and App Store Optimisation can benefit the overall marketing strategy.
SEO (Search Engine Optimisation) is the process of optimising a website to improve its rankings in the search results. ASO (App Store Optimisation) is the process of optimising an app to improve its rankings in the app store.
SEO and App Store Optimisation can be combined to get the best results but both strategies need to be aligned. Use the relevant keywords for the website and the app store listing and use a link from the website to the app.
Ranking for primary keywords on Google is too competitive when compared to the Google Play Store. For example, for the search term ‘Calorie counter’ the monthly search volume is 49,000 and the keyword difficulty is 78% in Google Search. For the same keywords, the monthly search volume is 64 and the keyword difficulty is 22 on Google Play Store
By investing in App Store Optimisation your app can rank for high-volume and high-competition keywords in Google Play Store and Google Search. Investing in App Store Optimisation and SEO marketing can help to improve an app’s rankings in its category.
How do both techniques support each other?
Both techniques support each other in a digital marketing strategy as follows:
● Build backlinks using outreach by reaching out to reputable and relevant websites and asking for links. Link from the website to the Google App Store listing.
● Optimise the app landing pages by aligning the terms used to target the app landing pages with the terms being used on the Google Play Store.
● Publish relevant content to establish your authority and also build a backlink to the app store listing. This will also help to build brand awareness.
● Use the best practices like E-E-A-T while creating content as this will help to show your expertise to Google.
● App Store Optimisation is all about optimising the app store listing and it supports SEO. The Google App Store listing naturally ranks high in the Google Search results. By aligning the search term used to target both the website and app can help to boost your rankings in SERPs.
What are the terms used with App Store Optimisation?
Some of the terms used with it are as follows:
App Store Optimisation score
This is a score between 1–100 and tells how well the Google app listing has been optimised using the best practices.
Equity backlinks
These are the number of backlinks earned for the Google Play Store listing.
App power
This is the power of the app based on its ranking in the right category and in the overall category.
Rating number
The number of reviews on the Google Play Store.
The apps that rank high in their category have a high App score and the highest number of equity backlinks.