Types of Content to Create for Your Strategy
The content you create like blogs, videos, case studies and white papers helps to drive more traffic to your website. By using diverse content you can reach out and align with different audience preferences. Your content will get shared across the different channels and engage different customer segments.
When you publish different types of content you get more opportunities to connect with your potential customers. This will lead to more sales and revenue. For example, video content accounts for 82% of online traffic, ebooks and whitepapers can act as lead magnets and people share infographics 3X times more than any other type of content.
Types of content
The different content types are as follows:
Blogs
Blogs are an important part of content marketing strategy and help to drive traffic to your website. Businesses with blogs on their website get around 434% more indexed pages, 55% more visitors and 97% more backlinks than those who publish blogs less frequently. Blogs are effective when you publish them frequently like 3–4 times a month.
Interactive content
Interactive content stands out from the other static content. It offers your customers a chance to interact with your brand even before they decide to make a purchase. You can create quizzes, games, polls, surveys, calculators and more. Most platforms provide tools that help you to build interactive content. Brands use interactive content for lead generation and for improving their strategy and offerings.
Infographics
Infographics are used to represent the information visually. They are useful for sharing complex and high-volume information in a simple format. They are extremely shareable but require assistance from a graphic designer.
Video content
Usually, users prefer video content over other content types. Video content helps to engage the users. You can post your videos across platforms like YouTube, social media, videos embedded in blogs, client interviews and more. You can create webinars, viral videos, branded videos, vlogs and more.
Case studies
Customers look for online reviews before they purchase a product. Case studies tell the customers about your success stories which act as social proof for your customers. They provide testimonials through real-world examples and from actual customers.
Whitepapers and Ebooks
These types of content are used to showcase a brand’s expertise on a topic but their audiences are different. Ebooks are used to target a general audience whereas whitepapers are in-depth and academic and target audiences who have some knowledge of the topic. Both the contents can be made downloadable content in exchange for user information.
Social media
You can create original posts and stories for social media and share your other types of content on social media. Nearly 90% of people buy from the brands that they follow on social media.
User-generated content
User-generated content comes from social media recommendations, social media posts, reviews, influencer content and more. You can leverage the power of your audience and make them brand advocates. They can create user-generated content. You can create brand ambassadors and they may share your existing content on social media or create branded content.